Privacy policy

Privacy Policy

MERI (meri.daidai.tokyo)  /  English

Last updated: 2026.7.28

Orange Tokyo Ltd. ("we", "us" or "our") regards the protection of your personal information as an important responsibility, and complies with Japan's Act on the Protection of Personal Information (the "APPI") and other applicable laws and regulations. We acquire, use, manage and protect personal information in accordance with this Privacy Policy (this "Policy").

By using our services or making a purchase on our website, you are deemed to have agreed to the contents of this Policy.

Article 1  Scope

This Policy applies to the personal information we acquire when you use our services on our website (meri.daidai.tokyo), browse our web pages, purchase products, or make enquiries.

This Policy does not apply to the following:

・Third-party websites linked from our website (the privacy policy of each such site applies).

・Third-party businesses that place advertisements or provide services on our website (each has its own privacy policy).

・Persons other than those employed by us or engaged by us as contractors.

Article 2  Personal Information We Collect

Depending on the nature of the service, we collect the following personal information:

1.  Information that identifies an individual: name, email address, telephone number, shipping address and billing address.

2.  Transaction-related information: order details, purchase and delivery history, and payment method (payment information such as full credit card numbers is handled directly by the payment service providers; we do not retain full card numbers).

3.  Technical information collected automatically: IP address, information contained in cookies, browser type, access date and time, browsing and click history, and other records automatically generated by servers (see Articles 5 and 6).

Providing your personal information is optional. However, if the information provided is insufficient or inaccurate, this may affect the completion of a transaction or the provision of certain services.

Article 3  Purposes of Use

We acquire and use personal information within the scope of the following specified purposes:

1.  To provide services such as the sale of products, payment, delivery, returns and exchanges.

2.  To respond to customers, verify identity and answer enquiries.

3.  To send order notifications, product and service information, campaign information and newsletters (you may unsubscribe at any time).

4.  To improve the quality of our services, our product offering and the user experience of our website.

5.  To prepare and analyse statistical data that does not identify any specific individual.

6.  To respond to breaches of our terms of service and to notify changes to our terms.

7.  Other reasonable uses incidental to the above.

Except where you have consented or where otherwise provided by law, we will not use your personal information beyond the scope of the purposes of use set out above.

[Retention period] We retain personal information to the extent necessary to achieve the purposes of use, and promptly delete or erase it once it is no longer required.

Article 4  Handling of Personal Information Outside Japan

Our website operates on the Shopify platform. Your personal information may be stored and processed on servers located outside Japan, managed by us in Japan and by service providers such as Shopify. In accordance with the APPI and related laws and regulations, we take necessary and appropriate protective measures when handling personal information outside Japan. By using the services on our website, you are deemed to have acknowledged such handling outside Japan.

[For confirmation]  The specific countries where data is stored may be stated here following the internal review, if required.

Article 5  Use of Cookies

In order to provide you with an optimised and seamless service, our website may store and read cookies and similar technologies on your device. These are used to identify users, remember settings, analyse browsing behaviour and improve our services.

Most browsers are set by default to accept cookies automatically. You may refuse or delete cookies through your browser settings; however, some functions of our website may not operate correctly if you do so.

Article 6  Third-Party Tools and Analytics (Information Collected on This Website)

In order to provide services suited to our customers, this website collects IP addresses and cookie information. These are used solely for the purposes of "access analytics", "web marketing" and "advertising delivery", and contain no information that can identify you personally. The tools used on this website and how they are handled are set out below.

■ Access analytics using Google Analytics / Google Tag Manager

This website uses "Google Analytics" and "Google Tag Manager", access analytics tools provided by Google. These use cookies to analyse access information for this website. Such access information is collected anonymously and does not identify individuals. You may refuse this collection by disabling cookies. For how to stop collection and for the applicable terms, please refer to your browser's help section or to the tables below.

■ Access analytics using HubSpot

This website uses "HubSpot", a customer management tool provided by HubSpot, Inc. Cookies set by HubSpot are intended to track visitors to this website and users of this service; browsing by known visitors is tracked, and unknown visitors are recorded as anonymous users. You may stop this function by deleting cookies from HubSpot.com, using a different browser, or blocking cookies.

■ Access analytics using Microsoft Clarity

This website uses "Microsoft Clarity", an access analytics tool provided by Microsoft Corporation. Microsoft Clarity uses cookies to collect data. This data is collected anonymously and does not identify individuals. As with Google Analytics, you may refuse this collection by disabling cookies; please check your browser settings.

■ Access analytics using Google Search Console

This website uses "Google Search Console", a search analytics tool provided by Google. Google Search Console is a service for site owners and does not place cookies or scripts on this website to track visitors. We refer to aggregated data collected by Google through its search infrastructure (such as search queries, impressions and clicks) in order to understand how our site appears in search results.

■ Information Collected by Each Tool

■ How to Stop Collection, and Applicable Terms

In addition, in order to complete transactions and deliveries, we provide the necessary scope of personal information to payment service providers via the Shopify platform (such as Shop Pay, PayPal and credit card companies) and to delivery companies for processing, and we exercise appropriate supervision over these contractors. Please note that payment-related information is handled in accordance with the privacy policy of each provider.

Article 7  Provision to Third Parties

We do not sell, lend or exchange your personal information to or with any third party, except in any of the following cases:

1.  Where required by law, or where lawfully requested by a supervisory authority or judicial body.

2.  Where we entrust the handling of personal information to contractors (for payment, delivery, systems and similar services) within the scope necessary to achieve the purposes of use. In such cases, payment-related information is handled in accordance with the privacy policy of each provider.

3.  Where personal information and transaction records are transferred in connection with a merger, acquisition or other succession of business, within the scope of the purposes of use at the time of acquisition.

4.  Where necessary to identify, contact or take legal action in order to protect the legitimate rights of our website or other users.

Article 8  Security Measures

We take reasonable technical and organisational measures to prevent the leakage, loss, damage or alteration of your personal information. Our website uses SSL encryption when transmitting data and complies with relevant payment security standards (PCI-DSS) through the Shopify platform. We also impose confidentiality obligations on, and appropriately supervise, employees who handle personal information.

Article 9  Your Rights (Disclosure, Correction, Suspension of Use, etc.)

Under the APPI, you may request the following in respect of your personal information held by us:

1.  Notification of the purposes of use and disclosure of retained personal data.

2.  Correction, addition or deletion of the contents.

3.  Suspension of use or erasure.

4.  Suspension of provision to third parties.

Please submit such requests through the contact point set out in Article 12. After verifying your identity, we will respond within a reasonable period in accordance with applicable laws. This does not apply where we are under a retention obligation under the APPI or other laws and regulations, or where we are not obliged to comply with the request.

Article 10  Personal Information of Minors

The services on our website are primarily intended for adults. Customers under the age of 18 may not provide personal information or use our website unless their legal representative (a parent or guardian) has reviewed and agreed to the entire contents of this Policy. Where a minor uses our website, their legal representative is deemed to have agreed to the contents of this Policy.

Article 11  Changes to This Privacy Policy

We may revise this Policy from time to time in response to changes in laws, technology or our services. Revised content takes effect when posted on this page, and we do not provide individual notice. We recommend that you check this page from time to time for the latest version.

Article 12  Contact

For any questions about this Policy, to exercise your rights, or to make a complaint, please contact us as follows:

・Company name: Orange Tokyo Ltd.

・Address: KODAKA Building 2F, 1-22-15 Sarue, Koto-ku, Tokyo, Japan

・Person in charge of personal information: Tsudoi Kodaka

・Telephone: 070-1517-8832 (business hours: Mon-Fri 9:00-17:00, Japan time)

・Email: store@meri.tokyo

・Online enquiries: please use the form on the "Contact" page of our website

・For other matters, please also refer to the "Legal Notice" page of our website.